Destination Planning

Best practice destination management is an encompassing process with the goal of ensuring cruise tourism adds value to the economic, social and environment of communities. Cruise tourism is an economic driver, generating jobs and improving the standard of living in communities, especially those that may be lacking in other economic resources. Cruise tourism though needs to be managed to ensure that it is sustainable into the future.

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To be effective, destination planning, and management must be based on appropriate research and the needs of the travelling consumer (cruise passengers). The process of destination management integrates both demand (the visitor or consumer needs) and supply (the destination’s value proposition and its products and experiences). Done successfully an outcome of destination management planning is a stronger and more resilient cruise and general tourism industry that can adapt to the needs and demands of the consumer and the community as the destination evolves and matures.

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CTP can assist destinations with planning and management of their destination to maximise opportunities from cruise tourism.